New Products

Details:JOICO INNERJOI Hydrate Conditioner (available in 50ml travel/trial sizes) is a 97% naturally-derived, vegan, and cruelty-free formula designed to intensely hydrate, soften, and detangle dry or damaged hair. It uses apple extract to nourish hair without weighing it down, leaving it soft, smooth, and, according to Joico, strengthening it to reduce breakage and split ends

Details:Our Inner Joi™ Hydrate formulas, made with Apple Extract, provide all-day hydration for a healthy hair appearance while making your scalp feel fresh and replenished as well.

Details:Joico InnerJoi Preserve Conditioner (often available in 300ml, sometimes smaller travel sizes) is a 96% naturally-derived, vegan, and color-protecting conditioner designed to fight fade. It uses raspberry seed oil and beetroot extract to nourish, enhance shine, and maintain vibrancy. The formula is eco-friendly, using sustainable, biodegradable ingredients.

Details:Joico InnerJoi Preserve Shampoo is a gentle, 90% natural-origin, color-protecting cleanser that keeps hair vibrant and soft using ingredients like beetroot extract and raspberry seed oil. It is a creamy, low-lather, vegan formula free from SLS/SLES sulfates, parabens, and gluten, designed to fight color fade, remove buildup, and leave hair nourished.