A gentle, color-preserving daily shampoo Produces a luscious lather to wash away dirt & debris Contains African Manketti Oil, a rich source of Vitamin E, nature’s well known environmental protection against fading Blended with Argan Oil, a powerhouse of Vitamin E, anti-oxidants & essential fatty acids that help deeply hydrate & nourish hair Harnesses Smartrelease Technology, an innovative liposome delivery system that continuously releases ingredients Helps repair, strengthen & shield hair from the cumulative effects of daily styling Leaves hair shiny, bouncy & healthy with vibrant color