What it is:

5 CLEAN INGREDIENTS

ORIGINAL Loose Mineral Foundation SPF 15 is the iconic mineral makeup that started the clean beauty revolution in 1995. Formulated with just 5 clean mineral ingredients — and without any unnecessary additives, binders, fillers or talc — it's MAKEUP SO PURE AND CLEAN YOU CAN SLEEP IN IT.

GOOD FOR SKIN COVERAGE

This skin-loving, vegan formula cares as it covers, promoting clearer, healthier-looking skin over time. Customize your coverage from sheer to full with this effortlessly buildable formula that wears all day without clogging pores, causing breakouts or settling into fine lines.

That’s why it’s is the #1 mineral foundation in the U.S.* Available in 30 shades that flatter every skin type and tone, it's makeup with a no-makeup look and feel.

MINERAL-BASED SUN PROTECTION

With mineral-based, non-chemical Broad Spectrum SPF 15, ORIGINAL Foundation also protects from damaging UVA/UVB rays. Unlike chemical sunscreens that absorb UV rays, mineral-based sunscreens work to immediately block UV rays from absorbing into the skin. Containing the active minerals Titanium Dioxide and Zinc Oxide, mineral-based sunscreens provide physical protection from the sun.

EFFORTLESS APPLICATION

When you use our signature SWIRL, TAP, BUFF application method, the mineral pigments warm up and transform from powder to a silky cream that blends seamlessly onto your skin. Easy to use, this weightless mineral foundation gives you natural-looking coverage that never looks cakey.

FULL OF CLEAN, NATURAL LUMINOUS COVERAGE.

FREE OF CAKING.

2020 Allure Readers’ Choice Clean Beauty Award, Original Loose Powder Foundation Broad Spectrum 15.

Why you’ll love it:

BENEFITS

Based on a 1-week U.S. consumer study of 106 people

- 95% agreed this foundation reduced the appearance of flaws and imperfections

- 99% agreed this foundation doesn’t dry out their skin

Based on a 6-week U.S. clinical study of 29 people

- People saw a 46% increase in clearer looking skin

- Promotes clearer, healthier-looking skin over time

• Minimizes the appearance of pores and imperfections

• Protects with Broad Spectrum SPF 15 non-chemical, mineral-based sun protection

• All-day wear

• Dermatologist-tested

• Non-comedogenic: will not clog pores or contribute to breakouts

• Non-acnegenic

• Hypoallergenic

• Cruelty-free and vegan

• Free of talc, gluten, synthetic fragrance, PEGs and more

• MAKEUP SO PURE AND CLEAN YOU CAN SLEEP IN IT.

How to use:

Our signature application method will give you buildable, seamless, natural-looking coverage! We recommend applying with our Beautiful Finish Brush, which deposits the ideal amount of minerals and fits perfectly into the cap.

Step 1: SWIRL a small amount of foundation in the cap until it disappears into the brush.

Step 2: TAP away any excess.

Step 3: BUFF onto your skin in circular motions. This activates the minerals and transforms them from a powder to a silky cream. Repeat until you’ve achieved the coverage you want, from sheer to full.

Click, Lock, Go Sifter Instructions:

1. FOR FIRST TIME USE: Remove the clear tab inside to toss away. (Sifter is now in open position.)

2. Dispense product inside lid and begin “Swirl, Tap, Buff” application.

3. When finished, grab the outer ridges of the sifter and turn to the right until it clicks. (The click indicates the sifter is in closed position.)*

4. Close jar lid.

5. FOR CONTINUED USE: Open jar lid and turn the sifter to the left until it clicks into open position.

To stop the flow of product, always close the sifter prior to placing jar lid back on.

What’s inside:

- Titanium Dioxide & Zinc Oxide: Provide non-chemical, mineral-based sunscreen protection

- Mica & Bismuth Oxychloride: Provide a luminous finish with a silky, soft-skin feel

- Iron Oxides: Clean, mineral-based pigments for natural-looking color and coverage

ACTIVE INGREDIENTS: Titanium dioxide 25% , Zinc oxide 20%

INACTIVE INGREDIENTS: Bismuth oxychloride, titanium dioxide, mica, iron oxide.